When you're buying MLM or home based business opportunity leads, factors you should consider when evaluating a lead source are:
-- Was the lead offered an incentive? Make sure the lead was requesting information on making money. Not just registering for a sweepstakes or a giveaway. (This is called a co-registration lead.)
-- What's the recency of the lead? How long ago was the lead generated? A lead that requested information 60 seconds ago is likely more open to your contact than someone who requested information 30 days ago. At a minimum look for leads that are 24-48 hours old. Anything beyond that is risky.
-- What's the frequency of the lead? How many times has it been sold, called or contacted. If a lead is exclusive (sold only to you), that is better than a lead that has been sold multiple times to multiple customers.
-- Is the lead verified? Has the lead been pre-screened by a tele-verifier? Have they at least been pre-qualified via specific questions asked during their on-line registration? Or will you have to sort through the list to find those who are genuinely interested in information on earning money from home?
-- What guarantee is available? Do they replace inaccurate information or add extra leads to your order to compensate for a bad lead? Find this out in advance so you know what to do if you run across bad phone numbers or email addresses.
If you use this short list to evaluate lead sources you're considering...you're more likely to make a good choice and have better success using them.
-- Was the lead offered an incentive? Make sure the lead was requesting information on making money. Not just registering for a sweepstakes or a giveaway. (This is called a co-registration lead.)
-- What's the recency of the lead? How long ago was the lead generated? A lead that requested information 60 seconds ago is likely more open to your contact than someone who requested information 30 days ago. At a minimum look for leads that are 24-48 hours old. Anything beyond that is risky.
-- What's the frequency of the lead? How many times has it been sold, called or contacted. If a lead is exclusive (sold only to you), that is better than a lead that has been sold multiple times to multiple customers.
-- Is the lead verified? Has the lead been pre-screened by a tele-verifier? Have they at least been pre-qualified via specific questions asked during their on-line registration? Or will you have to sort through the list to find those who are genuinely interested in information on earning money from home?
-- What guarantee is available? Do they replace inaccurate information or add extra leads to your order to compensate for a bad lead? Find this out in advance so you know what to do if you run across bad phone numbers or email addresses.
If you use this short list to evaluate lead sources you're considering...you're more likely to make a good choice and have better success using them.
Labels: Mlm Resources And Tips
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