I just read this piece by Len Clements. It gets right to the heart of an issue EVERY network marketer should pay attention to. So read on......
=========
MLM Hype
First, let's define "hype". The dictionary defines it as to "increase artificially." Jumping up and down while talking loud and fast, or using a lot of capital letters and explanation points is not hype, that's just being hyper. Hype has more to do with the substance of what you are saying while you're being hyper.
There is absolutely way too much hype in this business. One reason for this is that there are so many MLM companies and they are all struggling to find a way to appear different than all the rest. And the level that most of them are going to in this effort definitely involves a lot of hype. That is, they are trying to take the most mundane, "me to" aspects of their company and increase it's cache' artificially.
For example, there's one MLM out there now that is touting a revolutionary substance called "Aphanizomenon flos-aquae" that allegedly increases the body's production of stem cells which, of course, offers miraculous benefits. Aphanizomenon flos-aquae is nothing more than the scientific name for plain ol' Blue Green Algae. Cell Tech has been selling the same thing for almost two decades.
Another hot company today is claiming they have created a whole new revolutionary product category by adding thickening agents to their juice and liquid vitamins. Makers of children's foods and medicines have been doing this same thing for many years (to reduce spillage when fed by spoon). I've scoured their web site and have yet to discover what the benefit is to this supposedly new "technology" – other than causing more of the substance to remain in the package so you consume slightly less of it.
And don't even get me started on this "revolutionary" new pay plan concept of adding a matching bonus to a binary. I was there the moment this concept was invented – back in September of 1995. It has since been one of the most copied pay plan ideas in MLM history. Yet each company that introduces it claims to be the inventor of it.
The MLM companies that will endure and thrive are the ones that don't have to create the illusion that their products or pay plan is special, they're be the ones whose products or pay plan really are special! They really are beneficial in a unique and verifiable way.
That's getting harder and harder to accomplish, and sadly I think it applies to less than 10% of the MLM programs operating in the U.S. today.
=========
MLM Hype
First, let's define "hype". The dictionary defines it as to "increase artificially." Jumping up and down while talking loud and fast, or using a lot of capital letters and explanation points is not hype, that's just being hyper. Hype has more to do with the substance of what you are saying while you're being hyper.
There is absolutely way too much hype in this business. One reason for this is that there are so many MLM companies and they are all struggling to find a way to appear different than all the rest. And the level that most of them are going to in this effort definitely involves a lot of hype. That is, they are trying to take the most mundane, "me to" aspects of their company and increase it's cache' artificially.
For example, there's one MLM out there now that is touting a revolutionary substance called "Aphanizomenon flos-aquae" that allegedly increases the body's production of stem cells which, of course, offers miraculous benefits. Aphanizomenon flos-aquae is nothing more than the scientific name for plain ol' Blue Green Algae. Cell Tech has been selling the same thing for almost two decades.
Another hot company today is claiming they have created a whole new revolutionary product category by adding thickening agents to their juice and liquid vitamins. Makers of children's foods and medicines have been doing this same thing for many years (to reduce spillage when fed by spoon). I've scoured their web site and have yet to discover what the benefit is to this supposedly new "technology" – other than causing more of the substance to remain in the package so you consume slightly less of it.
And don't even get me started on this "revolutionary" new pay plan concept of adding a matching bonus to a binary. I was there the moment this concept was invented – back in September of 1995. It has since been one of the most copied pay plan ideas in MLM history. Yet each company that introduces it claims to be the inventor of it.
The MLM companies that will endure and thrive are the ones that don't have to create the illusion that their products or pay plan is special, they're be the ones whose products or pay plan really are special! They really are beneficial in a unique and verifiable way.
That's getting harder and harder to accomplish, and sadly I think it applies to less than 10% of the MLM programs operating in the U.S. today.
Labels: Mlm Resources And Tips
Comments